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FIRST COMMUNITIES PRIVACY POLICY
This Site (this “Site”) is managed by Viking Capital, its subsidiaries and affiliates (collectively the “Company”). The Company is committed to maintaining privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Site. The Privacy Policy applies only to information collected through this Site and not to information collected through any other websites even if it is affiliated with the Company.
INFORMATION WE COLLECT
We collect “Non-Personal Information” and “Personal Information.”
Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, IP addresses, cookie information, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. The Company may retain third parties to help us collect customer information from the Site.
Personal Information is information that identifies you such as: your name, telephone number, mailing address and email address which you submit to us through the registration process for a user account at the Site.
INFORMATION COLLECTED VIA TECHNOLOGY
COOKIES
We track information provided to us by your browser or by our software application when you view or use the Site, the type of browser you use, the device from which you connected to the Site, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. The Company may use cookies to collect aggregate data about Site traffic.
Persistent Cookies. We use persistent cookies to improve your experience of using the Sites. The includes recording your acceptance of our Cookie Policy to remove the cookie message which first appears when you use the Sites.
Session Cookies. Session cookies are temporary and deleted from your machine when your web browser closes. We use session cookies to help us track internet usage as described above.
Some cookies last only for the duration of your web session and expire when you exit your browser; other cookies may last for longer than your web session, including after you exit your browser, for example by remembering you when you return to our website.
The table below explains the persistent and session cookies that this site and our third-party partners use and why.
Cookie Type
Purpose
Necessary Cookies
These Cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These Cookies, for example, let us recognize that you have created an account and have logged into that account to access Site content. They also include Cookies that enable us to remember your previous actions within the same browsing session and secure our Sites.
For example: information on Site visitors.
Performance or Analytical Cookies
These Cookies are used by us or third-party service providers to analyze how the Sites are used and how they are performing. For example, these Cookies track what pages are most frequently visited, and from what locations our visitors come from. If you subscribe to a newsletter or otherwise register with the Sites, these Cookies may be correlated to you. For example: IP Addresses.
Functionality Cookies
These Cookies let us operate the Sites in accordance with the choices you make. These Cookies permit us to "remember" you in-between visits. For instance, we will recognize your username and remember how you customized the Sites and services, for example by adjusting text size, fonts, languages and other parts of web pages that are alterable, and provide you with the same customizations during future visits. For example: browsing activity, financial information and purchase history.
Advertising and Third Party Advertising Cookies
These Cookies collect information about your activities on these and other sites to provide you targeted advertising. We may also allow our third-party service providers to use Cookies on the Sites for the same purposes identified above, including collecting information about your online activities over time and across different websites. The third party service providers that generate these Cookies have their own privacy policies, and may use their Cookies to target advertising to you on other websites, based on your visit to our Sites. For example: clicks on ads.
INFORMATION YOU PROVIDE TO US BY REGISTERING FOR AN ACCOUNT
In addition to the information provided automatically by your browser when you visit the Site, to fully utilize the features on our Site, you will need to create a User ID and password. You can create a User ID by registering with the Site and entering your email address, creating a user name and a password. By registering for the Site, you are authorizing us to collect, store and use your email address in accordance with this Privacy Policy. This information may be used to send you announcements, newsletters and other communications that we think may be of interest to you.
Through the account created by you on our Site, we provide the opportunity for all visitors to apply for a rental home by submitting an online rental application. All users are also provided the opportunity to submit online rental payments, enter work orders, communicate with the Company’s teams and other various online services through our Site. The access to the features available through creating your online account will not be available unless an account is created. Creating a User ID and password is not a requirement or prerequisite to using our Site.
CHILDREN’S PRIVACY
The Company adheres to the Children’s Online Privacy and Protection Act of 1998 (“COPPA”) which defines children as anyone under the age of 13. The Site is not directed to anyone under the age of 13. The Site does not knowingly collect or solicit information from anyone under the age of 13, or allow anyone under the age of 13 to sign up for this Site. In the event that we learn that we have gathered personal information from anyone under the age of 13 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at privacy@vikingcapllc.com.
HOW WE USE AND SHARE INFORMATION
Personal Information:
Personal Information that is collected by the Company will be used for the following reasons: to contact users in response to questions, solicit feedback from users, provide technical support, inform users about promotional offers, communications with Site visitors who submit requests for information or who have created a User ID and account to utilize online resident services, administration of the Site and with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy. In all cases, we will only use your information as permitted by law.
We may share Personal Information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request, to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.
Non-Personal Information
Non-Personal Information that is collected will be used to help us improve the quality of our Site and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.
In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.
HOW WE PROTECT INFORMATION
We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Site, you acknowledge that you understand and agree to assume these risks.
YOUR RIGHTS REGARDING THE USE OF YOUR PERSONAL INFORMATION
You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us by sending an email to privacy@vikingcapllc.com. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.
You have the right to obtain access to the personal information that the Company holds about you, including the right to correct, amend or delete the information the Company has on file if it is not accurate or invalid. If you wish to exercise your right, please contact us by email at privacy@vikingcapllc.com.
LINKS TO OTHER WEBSITES
This Site may provide links to and/or be compatible with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through this Site. Therefore, this Privacy Policy does not apply to your use of a third-party website accessed by selecting a link on this Site. To the extent that you access or use services through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.
CALIFORNIA RESIDENT DISCLOSURE
Under the California Online Privacy and Protection Act, residents of the State of California whom have provided any Personal Information to the Company have the right to request a list of all third parties which the Company has disclosed Personal Information during the prior year for direct marketing purposes. The law provides an alternative that if the Company has a Privacy Policy with an opt-in or opt-out choice for the use of Personal Information by this parties for marketing purposes, the Company may provide you with the information on how to exercise your disclosure choice options. The Company complies with the latter option. The Company has established this Privacy Policy that provides you with the details on how you may opt-in or opt-out to the use of your Personal Information by third parties for direct marketing purposes. If you are a California resident and elect to request information on how to exercise your third party disclosure options, please send a request via email to privacy@vikingcapllc.com and provide your preference on how the Company’s response to your request is to be delivered.
CHANGES TO OUR PRIVACY POLICY
The Company may modify this Privacy Policy at any time, at its discretion, and modifications are effective upon being posted on this Site. You are responsible for reviewing this Policy periodically to ensure that you are aware of any changes to it.
CONTACT US
If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to privacy@vikingcapllc.com.
Last Updated: This Privacy Policy was last updated on 7/15/19.